Last updated: 19 October 2026
1. Introduction
Welcome to TouchUp.
These Terms and Conditions (“Terms”) govern your access to and use of the TouchUp website, available at https://touchupapp.com, and the TouchUp software platform, available through our application portal (collectively, the “Service”).
TouchUp is a software-as-a-service (SaaS) platform designed to help businesses, freelancers, agencies, and teams create, customize, calculate, organize, send, and track professional business proposals and quotations.
The Service is operated by TouchPoint LTD (“we”, “us”, or “our”).
By accessing or using the Service, creating an account, or purchasing a subscription, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.
2. Eligibility and Business Use
TouchUp is primarily intended for business and professional use.
By using the Service, you confirm that:
- You are at least 18 years old or have reached the legal age of majority in your jurisdiction.
- You have the legal capacity to enter into a binding agreement.
- If you use the Service on behalf of a company or other legal entity, you are authorized to accept these Terms on its behalf.
- The information you provide when registering and using the Service is accurate and up to date.
- Your use of the Service complies with applicable laws and regulations.
3. Description of the Service
TouchUp provides online tools that may include:
- Creating and customizing business proposals and quotations.
- Managing client information and proposal details.
- Calculating prices and organizing offer components.
- Customizing proposal layouts, colors, typography, and other branding elements.
- Generating proposal drafts with the assistance of artificial intelligence (AI).
- Publishing and sharing proposals with clients.
- Tracking proposal statuses, views, comments, and decisions.
- Managing proposal history and versions.
- Accessing additional features depending on the subscription plan, including team functionality, CRM or pipeline features, and API access.
The features available to you depend on your subscription plan and any applicable usage limits.
We may introduce, modify, improve, or discontinue features as the Service develops, subject to applicable law and any specific commitments made to you.
4. Account Registration and Security
Certain features of the Service require you to create an account.
You agree to:
- Provide accurate registration and account information.
- Keep your login credentials confidential.
- Take reasonable steps to prevent unauthorized access to your account.
- Notify us promptly if you suspect unauthorized access or a security breach.
- Ensure that any individuals accessing the Service through your account are authorized to do so.
You are responsible for activities carried out through your account, except to the extent that applicable law provides otherwise or the activity results from our failure to meet our legal obligations.
We reserve the right to restrict, suspend, or terminate accounts in accordance with these Terms where there is a reasonable basis to do so.
5. Subscription Plans, Pricing, and Payments
5.1 Available Plans
TouchUp may offer free and paid subscription plans. Available plans, features, usage limits, and prices are described on our website or within the Service.
The plans currently advertised may include Free, Starter, Pro, and Agency.
Each plan is subject to its stated limitations and conditions.
5.2 Free Plan
The Free plan provides access to a limited set of features and usage allowances.
For example, the plan may include a limited number of proposals and access for one user. We may establish reasonable restrictions on usage, storage, or functionality.
Any applicable limits will be communicated through the website or Service.
5.3 Paid Subscriptions
Paid plans provide access to additional functionality subject to the selected plan.
By purchasing a paid subscription, you agree to pay the applicable fees displayed at the time of purchase.
Unless otherwise specified during checkout, subscription fees are charged in advance for the applicable billing period.
5.4 Billing and Renewal
The applicable billing frequency, renewal terms, payment method, and any taxes will be presented during the purchase process.
If automatic renewal applies, your subscription will renew at the end of each billing period unless you cancel it before the renewal date.
You authorize the applicable payment provider to charge your selected payment method for amounts due under your subscription.
5.5 Price Changes
We may change subscription prices or plan features from time to time.
Where required by law, we will provide reasonable advance notice of price changes. Price changes will not apply retroactively to a billing period already paid for.
If you do not agree to a notified price change, you may cancel your subscription before the change takes effect.
5.6 Taxes
Prices may be displayed exclusive or inclusive of applicable taxes, depending on the information presented during checkout.
You are responsible for any taxes applicable to your purchase, except for taxes imposed on our income.
5.7 Failed Payments
If a payment fails or remains outstanding, we may notify you and request that you update your payment information.
Subject to applicable law and any contractual notice requirements, we may restrict or suspend access to paid features if payment remains overdue.
6. Cancellation and Refunds
You may cancel your paid subscription in accordance with the cancellation procedure provided in your account or communicated by us.
Unless otherwise stated in the applicable subscription terms or required by law, cancellation will prevent future renewals but will not automatically entitle you to a refund for fees already paid.
Nothing in these Terms excludes or limits any mandatory refund, withdrawal, or other rights that apply under applicable law.
Where a free plan is available, you may continue using the features permitted by that plan after your paid subscription ends, subject to the applicable usage limits.
7. User Content and Ownership
7.1 Your Content
You retain ownership of the content, data, text, images, pricing information, client information, and other materials that you upload, enter, or create through the Service (“User Content”), to the extent that you own or control the relevant rights.
Subject to these Terms, we do not claim ownership of your User Content.
7.2 Permission to Process User Content
You grant us a limited, non-exclusive right to host, store, reproduce, transmit, and otherwise process your User Content only as reasonably necessary to:
- Provide and operate the Service.
- Generate, display, and share proposals at your direction.
- Maintain and secure the platform.
- Provide technical support.
- Comply with applicable legal obligations.
This permission lasts for as long as necessary for these purposes, subject to applicable law and our Privacy Policy.
7.3 Responsibility for User Content
You are responsible for ensuring that you have all necessary rights, permissions, and legal grounds to upload, use, process, or share your User Content.
You must not upload or use content that infringes intellectual property rights, violates privacy rights, breaches confidentiality obligations, or otherwise violates applicable law.
7.4 Your Proposals and Documents
You are responsible for reviewing proposals and quotations generated or stored through the Service before sending them to clients.
You must verify all relevant details, including prices, quantities, taxes, descriptions, validity periods, contractual terms, and other commercial information.
You are responsible for ensuring that proposals you issue accurately reflect the terms you intend to offer to your clients.
8. Artificial Intelligence Features
Certain TouchUp features may use artificial intelligence to assist with drafting, checking, or improving proposal content.
AI-generated content is provided as an aid and may contain inaccuracies, omissions, unsuitable wording, or other errors.
You acknowledge and agree that:
- AI-generated content is not guaranteed to be accurate, complete, or suitable for your particular business needs.
- You are responsible for reviewing, editing, and approving AI-generated content before using or sharing it.
- You must not rely on AI-generated content as legal, tax, financial, or other professional advice.
- You are responsible for the final content of proposals and quotations sent to your clients.
We do not guarantee that AI-generated content will produce any particular commercial outcome, secure a contract, or increase your sales.
Any use of third-party AI services in connection with the Service is subject to the relevant data-processing arrangements and our Privacy Policy.
9. Acceptable Use
You agree to use TouchUp only for lawful purposes and in accordance with these Terms.
You must not:
- Use the Service for fraudulent, deceptive, unlawful, or unauthorized activities.
- Upload or distribute content that infringes the rights of others.
- Use the Service to send unsolicited communications in violation of applicable law.
- Attempt to gain unauthorized access to accounts, systems, data, or infrastructure.
- Interfere with the security, integrity, or operation of the Service.
- Introduce malicious code, viruses, or other harmful technologies.
- Reverse engineer, decompile, or attempt to extract the source code of the Service, except where such restriction is prohibited by applicable law.
- Copy, resell, sublicense, or commercially exploit the Service itself without our prior written permission.
- Circumvent subscription limits, usage restrictions, or access controls.
- Use automated means to access or extract data from the Service in an unauthorized manner.
- Use the Service to develop or benchmark a competing product in a manner that violates applicable law or our rights.
We may investigate suspected violations and take proportionate measures to protect the Service, our users, and third parties.
10. Intellectual Property
The Service, including its software, interface, design, branding, visual elements, documentation, and underlying technology, is owned by or licensed to TouchPoint LTD and is protected by applicable intellectual property laws.
Except for the rights expressly granted under these Terms, no intellectual property rights in the Service are transferred to you.
Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable right to access and use the Service for its intended purpose during the period in which your account is authorized to access it.
You may use the Service to create business proposals for your own business or on behalf of clients, provided that you have the necessary rights and permissions.
Your use of your own trademarks, logos, brand elements, and other materials does not transfer ownership of those materials to us.
11. Third-Party Services and Integrations
The Service may rely on or integrate with third-party services, including hosting providers, payment processors, AI providers, email services, and external software integrations.
These services may be subject to separate terms and privacy policies.
We are not responsible for third-party services to the extent that they are outside our reasonable control, subject to any liability that cannot lawfully be excluded.
The availability of a third-party integration may depend on the provider’s continued support, technical requirements, and applicable terms.
12. Availability, Maintenance, and Changes
We aim to maintain a reliable and secure Service. However, we do not guarantee that the Service will always be available, uninterrupted, or error-free.
Access may occasionally be affected by:
- Scheduled maintenance or technical updates.
- Security incidents or emergency maintenance.
- Internet connectivity or infrastructure issues.
- Failures or changes affecting third-party services.
- Circumstances beyond our reasonable control.
Where reasonably practicable, we will take appropriate steps to minimize disruption.
We may update or modify the Service to improve functionality, security, or performance, subject to applicable law and any specific contractual commitments.
13. Data Storage and Backups
We take reasonable steps to operate and maintain the Service and protect stored information.
However, you are responsible for maintaining independent copies of important business information and documents where appropriate.
Unless expressly agreed otherwise, we do not guarantee that every item of User Content will be retained indefinitely or that data can always be recovered following loss, corruption, account termination, or technical failure.
Our handling, retention, and deletion of personal data are described in our Privacy Policy and any applicable data-processing agreement.
14. Disclaimer of Warranties
To the maximum extent permitted by applicable law, the Service is provided on an “as is” and “as available” basis.
We do not warrant that:
- The Service will meet every specific business requirement.
- The Service will operate without interruption or errors.
- All calculations, formatting, or AI-generated content will be free from errors.
- The Service will be compatible with every device, browser, or third-party system.
- Use of the Service will result in any particular financial, commercial, or business outcome.
You remain responsible for verifying the accuracy and suitability of the proposals, quotations, and other materials you produce using TouchUp.
Nothing in these Terms excludes any warranty or right that cannot be excluded under applicable law.
15. Limitation of Liability
To the maximum extent permitted by applicable law, TouchPoint LTD will not be liable for indirect, incidental, special, or consequential losses arising from the use of, or inability to use, the Service, including loss of profits, business opportunities, anticipated savings, or goodwill.
We are not responsible for commercial decisions made by you or your clients based on proposals created using the Service, or for errors in proposal content that you have not appropriately reviewed.
[The following provisions require legal review and confirmation before publication.]
To the extent permitted by applicable law, our total aggregate liability arising out of or in connection with the Service or these Terms may be limited to the fees paid by you for the Service during the twelve (12) months preceding the event giving rise to the claim.
Nothing in these Terms excludes or limits liability where such exclusion or limitation is prohibited by law, including liability for fraud, willful misconduct, or other matters that cannot legally be excluded or limited.
16. Suspension and Termination
You may stop using the Service and close your account in accordance with the account closure procedure provided by us.
We may suspend or terminate your access where reasonably necessary if:
- You materially breach these Terms.
- Your use of the Service creates a security risk or threatens the integrity of the platform.
- You use the Service for unlawful purposes.
- Payment remains overdue, subject to applicable notice requirements.
- We are legally required to do so.
Where appropriate and legally permissible, we will provide notice and an opportunity to remedy the relevant issue before taking action.
Upon termination, your right to access the Service will end. The handling, retention, and deletion of your User Content will be governed by our Privacy Policy, any applicable data-processing agreement, and mandatory legal requirements.
Any provisions that by their nature should continue after termination will remain in effect.
17. Privacy and Personal Data
Your use of TouchUp may involve the processing of personal data, including account information and information relating to your clients.
We process personal data in accordance with our Privacy Policy and applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.
You are responsible for ensuring that you have an appropriate legal basis and any necessary permissions to enter or process personal data belonging to your clients or other individuals through the Service.
Where required by the nature of the processing, the parties may need to enter into a separate Data Processing Agreement.
Please refer to our Privacy Policy for further information about how personal data is collected, used, stored, and protected.
18. Changes to These Terms
We may update these Terms from time to time to reflect changes in the Service, our business practices, or applicable legal requirements.
Where required by law, we will notify you of material changes in advance.
The updated Terms will be published on our website with a revised “Last updated” date.
Your continued use of the Service after the effective date of an update constitutes acceptance of the revised Terms only to the extent permitted by applicable law. Where affirmative consent is legally required, we will obtain it.
19. Governing Law and Disputes
These Terms are governed by the laws of [insert applicable jurisdiction], without prejudice to any mandatory legal protections that may apply.
Any disputes arising from these Terms or your use of the Service will be handled by the competent courts of [insert applicable jurisdiction], subject to mandatory rules on jurisdiction and consumer protection where applicable.
20. General Provisions
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in effect to the extent permitted by law.
Our failure to enforce any provision of these Terms does not constitute a waiver of our rights.
You may not transfer your rights or obligations under these Terms without our prior written consent, except where permitted by applicable law.
These Terms, together with any applicable subscription terms, Privacy Policy, and other agreements expressly incorporated by reference, constitute the agreement governing your use of the Service.
21. Contact Information
If you have questions about these Terms or the TouchUp platform, please contact us:
TouchPoint LTD
Website: https://touchupapp.com
Registered Address: 6 Breza Street, Floor 5, Apartment 25, Sofia, Bulgaria
Correspondence Address: Energy Tower, 57 Cherni Vrah Boulevard, Floor 7, 1407 Sofia, Bulgaria
Telephone: +359 2 447 5122
Company registration number: 202771018
VAT number: BG202771018